Global Tamil Trade Centre – A Vision Realised

The long-cherished dream of Rev. Fr. Dr. Jegath Gaspar Raj, Founder of The Rise, became a proud reality with the grand inauguration of the Global Tamil Trade Centre (GTTC) on 21st December 2025, amid overwhelming applause and appreciation.

Establishing products that proudly carry the mark “Made in Tamil Nadu” is no easy journey. It demands strength, capability, deep emotional connection, and mastery over backward integration—from grassroots producers to global markets.

POTAN – Products of Tamil Nadu is not merely a brand. It is envisioned as a catalyst for rural and regional innovation-led development. POTAN represents a heritage lifestyle movement, while GTTC serves as the global trade and business platform. Together, they stand united in serving the global Tamil community worldwide, creating value with purpose and pride in the areas of Agriculture, Food, Tamil Traditional Medicine, Tamil Tourism, GI Tags of Tamil Nadu and proud textile our heritage.

Thanks to Ms Kanimozhi Mathi, Co-Founder CTASIS, my AAVAARAM Team, Dindigul Rise Team, the Rise Head office Team for making this wonderful effort come true.

Key Takeaway

The Global Tamil Trade Centre (GTTC) is more than a marketplace—it is a comprehensive ecosystem that:

* Preserves Tamil heritage through commerce
* Empowers Tamil entrepreneurs across the globe
* Creates sustainable and inclusive economic opportunities
* Bridges traditional wisdom with modern business practices
* Connects rural Tamil Nadu to global markets.